Target Market.....

Adult Ballet Classes are on the rise.... not just for ex-dancers, these classes cater to a wide variety of age groups and abilities.  Ballet, like most classical arts, tends to be frequented more by those of a high socio-economic class and so these women expect quality high end garments to wear to class.

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With my range, I am targetting the same women who would wear Stella McCartney for Adidas to play tennis or golf in.  They want to appear stylish and fashion forward even when (not quite) working up a sweat.

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The designs need to be equally understated as they are fashion forward.  I think my idea of using matt and meshed fabrics will work well and i have to be careful not to over use the print.